Pure by Pascale Naessens

Our long-standing collaboration has since led to several projects. In the collection 'Pure by Pascale for Serax' you will find plates, glasses, knives, cooking pots, woodwork, vases, bathroom accessories ... These are sold worldwide.


Serax is a Belgian family business, regularly Axel's mother walks around it, she is actually the founder of the company.

When I arrived there 13 years ago, Serax was not yet working so much with ceramists. Roos van de Velde was one of the first, a very good ceramist and a real artist. I have seen the company grow and in the meantime, Serax is working with top national and international ceramists/designers such as Fréderick Gautier, Antonie Sciortino, Anne Demeulemeester, Marie Michielssen ... and top culinary chefs such as Sergio Herman and Ottolenghi. I feel particularly honored in their company.

Serax has also become very important as an international player, they sell all over the world. As a result, I regularly get forwarded photos from Belgians abroad who let me know that they have dined on my ceramics in Bali, Maldives, China, Poland, ...