Pure Cutlery
Creating a convivial atmosphere, an environment in which everyone feels at home and can enjoy themselves carefree. After the success of her tableware line, Pascale Naessens once again succeeds in translating her view of enjoyment, this time to a new glassware and cutlery collection.
Pure Cutlery
The cutlery is inspired by the artisanal cutlery Pascale came across on her travels through Thailand, it was designed mainly because she could not find one anywhere that looks casual and refined at the same time. The high finish and dark coating create a vibrant look. They also lend the cutlery its unique style; after all, it is always in harmony with the rest, whether you use it on a classically or modernly dressed table. It forms an organic passe-partout that invites enjoyment again and again.
Serax is a Belgian family business, regularly Axel's mother walks around it, she is actually the founder of the company.
When I arrived there 13 years ago, Serax was not yet working so much with ceramists. Roos van de Velde was one of the first, a very good ceramist and a real artist. I have seen the company grow and in the meantime, Serax is working with top national and international ceramists/designers such as Fréderick Gautier, Antonie Sciortino, Anne Demeulemeester, Marie Michielssen ... and top culinary chefs such as Sergio Herman and Ottolenghi. I feel particularly honored in their company.
Serax has also become very important as an international player, they sell all over the world. As a result, I regularly get forwarded photos from Belgians abroad who let me know that they have dined on my ceramics in Bali, Maldives, China, Poland, ...
