Pure teapots
Pure by Pascale Naessens for Serax turns tea making into a purifying ritual that goes back to its essence.
Pure teapots
Timeless and indestructible, the teapots of Pascale Naessens' Pure collection guarantee pure taste experiences. The cast iron not only keeps the tea hot longer, the minerals in the iron make the taste of the water sweeter and softer, giving your cup of tea a deeper flavor that lingers longer. Indulge your company with a deliciously aromatic cup of tea from the larger Pure teapot, or create your own zen moment with the tea-for-one pot. With Pure by Pascale Naessens, you will experience the pleasure and purity of an authentic tea ceremony with every cup of tea.
Serax is a Belgian family business, regularly Axel's mother walks around it, she is actually the founder of the company.
When I arrived there 13 years ago, Serax was not yet working so much with ceramists. Roos van de Velde was one of the first, a very good ceramist and a real artist. I have seen the company grow and in the meantime, Serax is working with top national and international ceramists/designers such as Fréderick Gautier, Antonie Sciortino, Anne Demeulemeester, Marie Michielssen ... and top culinary chefs such as Sergio Herman and Ottolenghi. I feel particularly honored in their company.
Serax has also become very important as an international player, they sell all over the world. As a result, I regularly get forwarded photos from Belgians abroad who let me know that they have dined on my ceramics in Bali, Maldives, China, Poland, ...
